Become Someone Else


We don’t post a ton of advertising stuff, but I thought these “Become Someone Else” print ads for Mint Vinetu by Love warranted a mention. What’s not to like about ads that promote reading? Plus, they are really well done — the images are such a quick read that without even being able to read the copy, you totally get the meaning. Here is what Love had to say about the project:

When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.

Via Black Eiffel

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