Typografriday: Round Sans Roundup

Stupid type joke: T-Mobile uses VAG in pink, AT&T uses Omnes in orange (which they took on after consuming Cingular). If the former absorbs the latter their rebrand is going to look like Dunkin’ Donuts. Ha. Anyway. Ahem.

We’re in the age of the rounded sans. Why, ten years ago, Helvetica rounded and VAG were about all there was. Now not only do we have a plethora of new loveliness like Omnes, Sauna, Bryant, Estilo, Brevia and ooh look at Mija wouldya — we’re also seeing new releases of rounded versions of classics and recent favorites like FF Unit, Gotham, Museo, Din, AG Book, and Proxima Nova.

Here are a few of our favorites:










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