My view of the paper in its vending bin Thursday morning.
My thoughts went sort of as follows:
1) Things are really tough for The Chronicle that they are selling above-the-fold front page space for ad space. (after the initial shock, and taking the photo, it appears to be a folded-over piece that is printed with half the masthead)
2) Or am I looking at it the wrong way, this isn’t about the demise of print media but about more innovative advertising strategies? I can’t remember the last time I’ve paid attention to an advertisement in a newspaper (I just read Seth Godin make a good point about this, that they’re invisible), and this one turned my head from 5 yards mostly by virtue of its nontraditional placement.
3) The ad covers the news as if to say, this is the cover story of the day. The grafitti tag covers the whole thing with the (possibly unintentional) message of No, I am the story.
4) Ooh, Paul Smith store!
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