You’ve probably noticed that the World Cup is going on, with people cheering in bars at 6am and taking large swaths out of their workday to watch another 0-0 tied match. If you haven’t been personally caught in the fever, you might not yet have seen Nike’s Write the Future ad, which is, in addition to soccerfantastic, also funny and smartly done and unbelievably ambitious.

Here’s an interview about the making-of (Weiden+Kennedy Amsterdam, directed by Alejandro González Iñárritu of Amores Perros in case you wondered).

And Diem Chau, whose embroidery we featured a while back, handcarved crayons as part of the press kits they sent out in conjunction with the ad. Lovely — many more pics and more information at her blog.