Become Someone Else


We don’t post a ton of advertising stuff, but I thought these “Become Someone Else” print ads for Mint Vinetu by Love warranted a mention. What’s not to like about ads that promote reading? Plus, they are really well done — the images are such a quick read that without even being able to read the copy, you totally get the meaning. Here is what Love had to say about the project:

When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.

Via Black Eiffel

Front page news

My view of the paper in its vending bin Thursday morning.

paulsmithad

My thoughts went sort of as follows:
1) Things are really tough for The Chronicle that they are selling above-the-fold front page space for ad space. (after the initial shock, and taking the photo, it appears to be a folded-over piece that is printed with half the masthead)

2) Or am I looking at it the wrong way, this isn’t about the demise of print media but about more innovative advertising strategies? I can’t remember the last time I’ve paid attention to an advertisement in a newspaper (I just read Seth Godin make a good point about this, that they’re invisible), and this one turned my head from 5 yards mostly by virtue of its nontraditional placement.

3) The ad covers the news as if to say, this is the cover story of the day. The grafitti tag covers the whole thing with the (possibly unintentional) message of No, I am the story.

4) Ooh, Paul Smith store!