TypograFriday: Logotypes in Hebrew

The designers among our readership are probably familiar with Brand New, the blog that features, analyzes and critiques rebrands and logo redesigns. But you might not have seen (because it’s, ahem, brand new) Brand New Classroom, which takes on the even more niche-y topic of student identity redesign projects and invites its readership to constructive critique. Makes me a bit jealous of folks doing design school in the internet age.

Yesterday Brand New Classroom featured Israeli type maestro Oded Ezer‘s students taking on the interesting assignment of making Hebrew versions of logotypes (whilst preserving their character), to pretty fantastic results. Well, as far as I can tell without being able to read the Hebrew. Here’s three of my favorites:

Hallmark by Orly Dekel.

IBM by Rotem Dayan.


Carmel by Stav Axenfeld.


Ezer has some great pieces of typographic experimentation himself, with Latin and Hebrew letters, and a monograph, The Typographer’s Guide to the Galaxy. I particularly like his excellent homage to Glaser.


Tastes Change

For the past few days, this image has been circulating on many design blogs. In fact, when I first saw it I thought about posting it, but something seemed wrong. Well, Armin over at Brand New, has revised the chart and given us a very thorough look back at the changes in both logos—definitely worth checking out.

The revised chart does still come to a similar conclusion as the original chart—that Coke has stayed remarkably consistent as Pepsi has fidgeted to match the times—but it is pretty interesting to see the evolution.


I am also kind of fond of this fun (albeit incongruous) one from 1890-1891, found in a pdf from Coke (via a commenter at Brand New).