Measuring Type

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Matthew Robinson and Tom Wrigglesworth compared the ink economy of eight popular typefaces in their collaborative project by Measuring Type. They conducted the experiment by writing “sample” at the same point size in ballpoint pen. Take a look at the pens for further proof that Garamond is better than Comic Sans.


Measuring Type made me think of Ecofont. Ecofont was designed in order to save toner and ink when printing, thus reducing waste from ink cartridges. Also, obviously, using less ink and toner will save the end-user money. The font is essentially Vera Sans with small holes punched out of it. When used at small sizes, the holes almost disappear. The basic version of Ecofont is available for free download here, and a professional version of the font is for sale on the site too.

Measuring Type via swissmiss