TypograFriday: Logotypes in Hebrew

The designers among our readership are probably familiar with Brand New, the blog that features, analyzes and critiques rebrands and logo redesigns. But you might not have seen (because it’s, ahem, brand new) Brand New Classroom, which takes on the even more niche-y topic of student identity redesign projects and invites its readership to constructive critique. Makes me a bit jealous of folks doing design school in the internet age.

Yesterday Brand New Classroom featured Israeli type maestro Oded Ezer‘s students taking on the interesting assignment of making Hebrew versions of logotypes (whilst preserving their character), to pretty fantastic results. Well, as far as I can tell without being able to read the Hebrew. Here’s three of my favorites:

Hallmark by Orly Dekel.

ezer_hallmark
IBM by Rotem Dayan.

exer_IBM

Carmel by Stav Axenfeld.

ezer_carmel

Ezer has some great pieces of typographic experimentation himself, with Latin and Hebrew letters, and a monograph, The Typographer’s Guide to the Galaxy. I particularly like his excellent homage to Glaser.

ezer_ny